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    Our Ethos

    Huxbaby is about minimalist fashions for kids with an adult level of style. Our designs blend super soft organic cotton with a clean aesthetic - clothes that allow kids to be kids without sacrificing style.


    The Hux philosophy centres around the idea of pairing back to essentials and simple style. We believe less is indeed more. Minimalism is a lifestyle and design that is clear of unnecessary complication or clutter, seeking a refinement of form that is steered by function.


    With sustainability a focus, our mainly gender-neutral designs allow parents the freedom to buy once and buy well. Over 70% of our clothing is made from GOTS certified organic cotton or cotton blends that feel luxurious on the skin, whilst still ensuing awareness for the world in which we live.